Marketing Management: Influences the Business Pattern in an Organization

Business Virtualization Influences Marketing Innovation: A Theoretical Perspective

The rise of Internet brings business to another competitive realm, or operation in conventional, physical marketplace heading for modern, virtual marketspace. Business managers often speculate on the business needs innovative form of operation under intensive change of environment. The alignment and transformation of the organizational structure should be actively reflected while a business has...

Facebook Platform as the Social Business and Marketing Model for Cosmetic Surgery: An Online Study

Marketing Ethics and Designing a Green Marketing Process Pattern in the Pharmaceutical Industry

Background: Marketing has for many years been working to reduce environmental concerns by relying on ethics and presenting new marketing ideas such as green marketing. Therefore, the present study aimed to provide a model of the green marketing process in the pharmaceutical industry. Method: This applied research was conducted with a mixed (quantitative - qualitative) approach. In the qualitat...

Business Continuity Management in Jordanian Banks: Sectoral and National Influences

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The Influence of Marketing on Profitability of an Organization

Marketing has become an important subject in the modern business that ensures propensity and profitability of firms. Although sometime it is hard to establish the contribution of marketing in the realisation of profits or benefits attained by the firm, yet the contribution of each practice, including marketing, in management of the firms can be scientifically projected. This article posses some...